The Challenge

Although T-Systems had extensive experience in digital transformation—working with clients such as Heineken, FrieslandCampina, and Shell—it was not yet widely recognised as an innovator in this field. In addition, the organisation wanted to position itself more clearly as a strategic partner at boardroom level, not just a technical provider. A compelling new positioning and narrative—internally and externally—was essential to strengthen both credibility and visibility.

​

The Solution

WhatMatterZ partnered with the marketing team to define the strategic direction, processes, and content. A thorough SWOT analysis across the local and global organisation uncovered clear opportunities in positioning, market segmentation, and reputation.

​

These insights shaped the new marketing strategy, the core brand narrative, and a clear communication framework. To accelerate digital growth, T-Systems launched a new business unit: Digital Solutions. We developed its positioning, company story, and marketing strategy, including the first product marketing plan for 5G and a roadmap for thought leadership.

​

We also wrote a future vision for the marketing function and supported execution with press releases, social media content for the general manager, and assets for paid media.

​

The Impact

Like many tech companies, T-Systems holds a wealth of expertise on how technology drives business value. Yet much of this brand potential remains untapped. By bringing a fresh external perspective—focused on market trends, internal strengths, and customer demand—new strategic insights emerged. These laid the foundation for a long-term marketing and communication strategy, elevating the brand and enabling stronger board-level engagement.